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The myth of market share : why market share is the fool's gold of business / Richard Miniter.
| Author/creator | Miniter, Richard |
| Format | Book |
| Edition | 1st ed. |
| Publication Info | New York : Crown Business, ©2002. |
| Description | 181 pages ; 20 cm |
| Subjects |
| Contents | Fool's gold -- Hard lessons -- Fatal seduction -- Makin' the numbers -- Dinosaurs were big, too -- Networks and double-sided markets -- The rules of profit leadership : why managers have to choose. |
| Bibliography note | Includes bibliographical references (p. [165]-169) and index. |
| LCCN | 2002004807 |
| ISBN | 0609609882 (hardcover) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HD2757.15 .M56 2002 | ✔ Available | Place Hold |