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001 ocm46909666;

003 OCoLC;

005 20141212165209.0;

008 010219s2002 enka b 001 0 eng ;

015 a| GBA1-X8230;

020 a| 0761956824;

035 a| (Sirsi) o46909666;

035 a| (OCoLC)46909666;

040 a| UKMc| UKMd| C#Pd| UtOrBLW;

049 a| EREE;

050 4 a| HF5415b| .H36 2002;

082 04 a| 658.82| 21;

245 00 a| Handbook of marketing /c| edited by Barton Weitz and Robin Wensley.;

260 a| London ;a| Thousand Oaks :b| SAGE,c| 2002.;

300 a| xix, 582 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

650 0 a| Marketing.=| ^A16179;

700 1 a| Weitz, Barton A.=| ^A531362;

700 1 a| Wensley, Robin,d| 1944-=| ^A531363;

994 a| X0b| ERE;

910 a| PromptCat;

980 a| 2003-01-22b| 99.95d| 5.88e| 83.96f| 143930;

596 a| 1;

998 a| 899135;

999 a| HF5415 .H36 2002w| LCc| 1i| 30372011989214d| 1/9/2013e| 11/28/2012f| 3/27/2009g| 1l| JGESm| JOYNERn| 3p| $83.96q| 1r| Ys| Yt| JGESBKu| 2/10/2003x| BOOKz| JSTACKSo| .STAFF. 0;

Handbook of marketing / edited by Barton Weitz and Robin Wensley.

Other author	Weitz, Barton A.
Other author	Wensley, Robin, 1944-
Format	Book
Publication Info	London ; Thousand Oaks : SAGE, 2002.
Description	xix, 582 pages : illustrations ; 24 cm
Subjects	Marketing.

Bibliography note	Includes bibliographical references and index.
ISBN	0761956824

Handbook of marketing / edited by Barton Weitz and Robin Wensley.

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