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003 OCoLC;

005 20141212165520.0;

008 030116s2003 njua 000 0 eng c;

020 a| 0130084638;

035 a| (Sirsi) o51564923;

035 a| (OCoLC)51564923;

040 a| COOc| COOd| UtOrBLW;

042 a| pcc;

049 a| EREE;

050 4 a| HF5415.125b| .L55 2003;

100 1 a| Lilien, Gary L.,d| 1946-=| ^A556379;

245 10 a| Marketing management and strategy :b| marketing engineering applications /c| Gary L. Lilien, Arvind Rangaswamy.;

250 a| 2nd ed.;

260 a| Upper Saddle River, NJ :b| Prentice Hall,c| 2003.;

300 a| vii, 53 pages :b| illustrations ;c| 28 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

700 1 a| Rangaswamy, Arvind.=| ^A533138;

994 a| X0b| ERE;

910 a| PromptCat;

980 a| 2003-02-12b| 42d| 2.79e| 39.9f| 154004;

596 a| 1;

998 a| 901498;

999 a| HF5415.125 .L55 2003w| LCc| 1i| 30372011902969d| 5/6/2009f| 3/27/2009g| 1l| JGESm| JOYNERp| $39.90r| Ys| Yt| JGESBKu| 2/25/2003x| BOOKz| JSTACKSo| .STAFF. 0;

Marketing management and strategy : marketing engineering applications / Gary L. Lilien, Arvind Rangaswamy.

Author/creator	Lilien, Gary L., 1946-
Other author	Rangaswamy, Arvind.
Format	Book
Edition	2nd ed.
Publication Info	Upper Saddle River, NJ : Prentice Hall, 2003.
Description	vii, 53 pages : illustrations ; 28 cm
Subjects	Marketing--Decision making. --Case studies. --Problems, exercises, etc. Marketing--Data processing. --Computer programs. --Problems, exercises, etc.

ISBN

0130084638

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.125 .L55 2003	✔ Available	Place Hold

Marketing management and strategy : marketing engineering applications / Gary L. Lilien, Arvind Rangaswamy.

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