/LC.GIF&client=easterncarolinaedu)
Customer loyalty : how to earn it, how to keep it / Jill Griffin ; foreword by Robert T. Herres.
| Author/creator | Griffin, Jill |
| Format | Book |
| Edition | New and rev. ed. |
| Publication Info | San Francisco : Jossey-Bass, ©2002. |
| Description | xvi, 252 pages : illustrations ; 24 cm. |
| Supplemental Content | Table of contents |
| Subjects |
| Series | Jossey-Bass business & management series Jossey-Bass business & management series. ^A682982 |
| Contents | Customer loyalty : the way to many happy returns -- A closer look at loyalty -- Growing a loyal customer : the seven key stages -- Turning suspects into qualified prospects -- Turning qualified prospects into first-time buyers -- Turning first-time buyers into repeat customers -- Turning repeat customers into loyal clients -- Turning loyal clients into advocates -- Customer loss : how to prevent it and what to do when it strikes -- How to develop a loyalty-driven culture in your company -- The twelve laws of loyalty. |
| Bibliography note | Includes bibliographical references and indexes. |
| LCCN | 2002008566 |
| ISBN | 0787963887 (pbk.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.5 .G75 2002 | ✔ Available | Place Hold |