/LC.GIF&client=easterncarolinaedu)
Doing business in emerging markets : entry and negotiation strategies / S. Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal.
| Author/creator | Cavusgil, S. Tamer |
| Other author | Ghauri, Pervez N., 1948- |
| Other author | Agarwal, Milind R. |
| Format | Book |
| Publication Info | Thousand Oaks : Sage Publications, ©2002. |
| Description | xv, 300 pages ; 24 cm |
| Subjects |
| Contents | Why look at emerging economies? -- Emerging market potential -- Internationalization as a business strategy -- Export marketing to and sourcing in emerging economies -- Entry strategies for emerging markets -- Developing and managing relationships in emerging markets -- Negotiation process and strategies for emerging markets -- Emerging markets of Asia -- Emerging markets of Eastern Europe -- Emerging markets of Latin America, South Africa and Turkey -- Conclusions: some guidelines for doing business in emerging markets. |
| Bibliography note | Includes bibliographical references (p. 273-281) and index. |
| LCCN | 2002005207 |
| ISBN | 0761913742 (c) |
| ISBN | 0761913750 (p) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HD62.4 .C387 2002 | ✔ Available | Place Hold |