The future of marketing : critical 21st-century perspectives / edited by Philip J. Kitchen.

Other author Kitchen, Philip J.
Format Book
Publication InfoNew York : Palgrave Macmillan, 2003.
Descriptionxxi, 196 pages : illustrations ; 23 cm
Subjects

Bibliography noteIncludes bibliographical references (p. 180-189) and index.
LCCN 2002029402
ISBN0333992865