The future of marketing : critical 21st-century perspectives / edited by Philip J. Kitchen.
| Other author | Kitchen, Philip J. |
| Format | Book |
| Publication Info | New York : Palgrave Macmillan, 2003. |
| Description | xxi, 196 pages : illustrations ; 23 cm |
| Subjects |
| Bibliography note | Includes bibliographical references (p. 180-189) and index. |
| LCCN | 2002029402 |
| ISBN | 0333992865 |