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001 ocm45363591;

003 OCoLC;

005 20141212172004.0;

008 001108s2001 nyua b 001 0 eng ;

010 a| 00065457;

015 a| GBA1-66514;

019 a| 48468291;

020 a| 0684864940;

035 a| (Sirsi) o45363591;

035 a| (OCoLC)45363591;

042 a| pcc;

049 a| EREE;

050 00 a| HD45b| .P327 2001;

082 00 a| 658.82| 21;

100 1 a| Parasuraman, A.=| ^A260093;

245 10 a| Techno-ready marketing :b| how and why your customers adopt technology /c| A. Parasuraman and Charles L. Colby.;

300 a| xiv, 224 pages :b| illustrations ;c| 22 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

650 0 a| Technological innovationsx| Management.=| ^A133615;

650 0 a| Technological innovationsx| Marketing.=| ^A233303;

700 1 a| Colby, Charles L.,d| 1956-=| ^A560812;

856 42 3| Publisher descriptionu| http://www.loc.gov/catdir/description/simon032/00065457.html;

994 a| X0b| ERE;

596 a| 1;

998 a| 920930;

999 a| HD45 .P327 2001w| LCc| 1i| 30372012089840d| 5/6/2009f| 7/30/2008g| 1l| JGESm| JOYNERp| $27.00r| Ys| Yt| JGESBKu| 9/25/2003x| BOOKz| JSTACKSo| .STAFF. 0;

Techno-ready marketing : how and why your customers adopt technology / A. Parasuraman and Charles L. Colby.

Author/creator	Parasuraman, A.
Other author	Colby, Charles L., 1956-
Format	Book
Publication Info	New York : Free Press, ©2001.
Description	xiv, 224 pages : illustrations ; 22 cm
Supplemental Content	Publisher description
Subjects	Technological innovations--Management. Technological innovations--Marketing.

Bibliography note	Includes bibliographical references and index.
LCCN	00065457
ISBN	0684864940

Techno-ready marketing : how and why your customers adopt technology / A. Parasuraman and Charles L. Colby.

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