On deaf ears : the limits of the bully pulpit / George C. Edwards III.

Author/creator Edwards, George C.
Format Book
Publication InfoNew Haven : Yale University Press, ©2003.
Descriptionxii, 303 pages : illustrations ; 25 cm
Subjects

Contents Pt. 1. Moving the public -- The permanent campaign : why does the president go public? -- Presidential persuasion : does the public respond? Part I -- Presidential persuasion : does the public respond? : Part II, Ronal Reagan. Pt. 2. The messenger -- Charisma and personality : does the messenger matter? -- The politics of veneration : do the people defer? -- Pt. 3. The message -- Disseminating the message : can the president focus the public's attention? -- Framing the message : can the president structure choice? -- Pt. 4. The audience -- Receiving the message : is anyone listening? -- Accepting the message : can the president overcome predispositions? -- Pt. 5. Conclusion -- Going public in perspective : what should the president do?
Bibliography noteIncludes bibliographical references (p. 255-293) and index.
LCCN 2003009047
ISBN0300100094 (cloth : alk. paper)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks JA85.2.U6 E38 2003 ✔ Available Place Hold