Comparison advertising : issues and prospects / by William L. Wilkie and Paul Farris.
| Author/creator | Wilkie, William L. |
| Other author | Farris, Paul L. |
| Format | Book |
| Publication Info | [Cambridge, Mass.] : Marketing Science Institute, 1974. |
| Description | iii, 44 pages, 3 unnumbered leaves of plates : illustrations ; 28 cm. |
| Subjects |
| Series | Report (Marketing Science Institute) ; P-43-A Report (Marketing Science Institute) P-43-A. ^A85706 |
| General note | "Preliminary research report." |
| Bibliography note | Bibliography: p. 41-43. |
| LCCN | 75324990 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5827 .W54 | ✔ Available | Place Hold |