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001 ocm52144387;

003 OCoLC;

005 20141212174137.0;

008 030325s2003 ohu 000 0 eng ;

015 a| GBA3-X5574;

020 a| 0538727144;

035 a| (Sirsi) o52144387;

035 a| (OCoLC)54965918;

049 a| EREE;

090 a| HD69.B7b| S364 2003;

100 1 a| Schultz, Don E.=| ^A141930;

245 10 a| Brand babble :b| sense and nonsense about branding /c| Don E. Schultz, Heidi Schultz.;

300 a| 156 pages :b| illustrations ;c| 23 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Includes index.;

650 0 a| Product management.=| ^A17217;

650 0 a| Brand name products.=| ^A83735;

700 1 a| Schultz, Heidi.=| ^A1230419;

994 a| X0b| ERE;

596 a| 1;

998 a| 951119;

999 a| HD69.B7 S364 2003w| LCc| 1i| 30372012192842d| 5/6/2009e| 2/14/2008f| 1/23/2009g| 1l| JGESm| JOYNERn| 1p| $20.96r| Ys| Yt| JGESBKu| 2/13/2004x| BOOKz| JSTACKSo| .STAFF. 0;

Brand babble : sense and nonsense about branding / Don E. Schultz, Heidi Schultz.

Author/creator	Schultz, Don E.
Other author	Schultz, Heidi.
Format	Book
Publication Info	Cincinnati, Ohio : South-Western ; London : Thomson Learning, 2003.
Description	156 pages : illustrations ; 23 cm
Subjects	Product management. Brand name products.

General note	Includes index.
ISBN	0538727144

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HD69.B7 S364 2003	✔ Available	Place Hold

Brand babble : sense and nonsense about branding / Don E. Schultz, Heidi Schultz.

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