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LEADER 01398cam 2200361Ii 4500

001 ocm01867156;

005 20141212174555.0;

008 751201s1971 xx 000 0 eng d;

035 a| (Sirsi) o01867156;

035 a| (OCoLC)1867156;

049 a| ERE*;

090 a| HF5823b| .B316x;

100 1 a| Bass, Frank Myron.?| UNAUTHORIZED;

245 12 a| A multivariate regression analysis of the responses of competing brands to advertising /c| by Frank M. Bass and Neil E. Beckwith.;

260 a| Cambridge, Mass. :b| Marketing Science Institute,c| 1971.;

300 a| 46 pages :b| illustrations ;c| 28 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Working paper - Marketing Science Institute;

500 a| "Preliminary research report".;

500 a| "P-43-C".;

504 a| Bibliography: p. 41-45.;

650 0 a| Advertising.=| ^A4605;

650 0 a| Advertisingx| Mathematical models.=| ^A1195313;

700 1 a| Beckwith, Neil E.?| UNAUTHORIZED;

710 2 a| Marketing Science Institute.=| ^A24652;

830 0 a| Working paper - Marketing Science Institute.?| UNAUTHORIZED;

919 a| BOOK;

596 a| 1;

998 a| 95669;

999 a| HF5823 .B316Xw| LCc| 1i| 310372001118634d| 5/6/2009f| 1/30/2009g| 1l| JGESm| JOYNERr| Ys| Yt| JGESBKu| 4/8/1986x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

A multivariate regression analysis of the responses of competing brands to advertising / by Frank M. Bass and Neil E. Beckwith.

Author/creator	Bass, Frank Myron
Other author	Beckwith, Neil E.
Other author	Marketing Science Institute.
Format	Book
Publication Info	Cambridge, Mass. : Marketing Science Institute, 1971.
Description	46 pages : illustrations ; 28 cm.
Subjects	Advertising. Advertising--Mathematical models.

Series	Working paper - Marketing Science Institute Working paper - Marketing Science Institute. UNAUTHORIZED
General note	"Preliminary research report".
General note	"P-43-C".
Bibliography note	Bibliography: p. 41-45.

A multivariate regression analysis of the responses of competing brands to advertising / by Frank M. Bass and Neil E. Beckwith.

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