Building global biobrands : taking biotechnology to market / Françoise Simon, Philip Kotler ; foreword by Kevin Sharer.
| Author/creator | Simon, Françoise |
| Other author | Kotler, Philip. |
| Format | Book |
| Publication Info | New York : Free Press, ©2003. |
| Description | xv, 336 pages : illustrations ; 24 cm |
| Supplemental Content | Publisher description |
| Subjects |
| Bibliography note | Includes bibliographical references (p. 293-310) and index. |
| LCCN | 2003040810 |
| ISBN | 074322244X |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HD9999.B442 S56 2003 | ✔ Available | Place Hold |