Marketing moves : a new approach to profits, growth, and renewal / Philip Kotler, Dipak C. Jain, Suvit Maesincee.

Author/creator Kotler, Philip
Other author Jain, D. (Dipak)
Other author Suvit Maesincee, 1961-
Format Book
Publication InfoBoston, Mass. : Harvard Business School Press, ©2002.
Descriptionxii, 193 pages ; 24 cm
Subjects
Marketing.
Telemarketing.
Marketing--Management.

Contents Positioning marketing as the driver in the digital economy -- Formulating a market renewal strategy -- Identifying market opportunities -- Designing winning market offerings -- Designing the business architecture -- Building the business infrastructure and capabilities -- Designing the marketing activities -- Designing the operational systems -- Achieving profits and growth through market renewal
Bibliography noteIncludes bibliographical references (p. 167-180) and index.
LCCN 2001039445
ISBN1578516005 (alk. paper)