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LEADER 01831nam 22004094a 4500

001 ocm54966383;

003 OCoLC;

005 20141212175503.0;

008 040413s2004 ncua b 001 0 eng ;

010 a| 2004008626;

020 a| 0786419040 (softcover : alk. paper);

035 a| (Sirsi) o54966383;

035 a| (OCoLC)54966383;

040 a| DLCc| DLCd| C#Pd| UtOrBLW;

042 a| pcc;

043 a| n-us---;

049 a| EREE;

050 00 a| HF6146.P78b| S44 2004;

082 00 a| 659.12| 22;

100 1 a| Segrave, Kerry,d| 1944-=| ^A159993;

245 10 a| Product placement in Hollywood films :b| a history /c| Kerry Segrave.;

300 a| v, 244 pages :b| illustrations ;c| 23 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 223-233) and index.;

505 0 a| Motion pictures as business boosters -- The talkies arrive, commercially speaking -- War on free shows, stars sell cars, business finds its voice -- Everything follows the film -- Television ads condition filmgoers to accept commercials -- Ad trailers make a big push -- Ad trailers in the modern era -- Hollywood the ad-product placement in the modern era.;

650 0 a| Product placement in mass mediaz| United Statesx| History.=| ^A692543;

650 0 a| Motion pictures in advertisingz| United Statesx| History.=| ^A84459;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/ecip0417/2004008626.html;

994 a| X0b| ERE;

910 a| PromptCat;

980 a| 2004-08-11b| 39.95d| 0e| 39.95f| 434389;

596 a| 1;

998 a| 968739;

999 a| HF6146.P78 S44 2004w| LCc| 1i| 30372012565179d| 12/17/2015e| 11/20/2015f| 1/30/2009g| 1l| JGESm| JOYNERn| 1p| $39.95r| Ys| Yt| JGESBKu| 8/25/2004x| BOOKz| JSTACKSo| .STAFF. 0;

Product placement in Hollywood films : a history / Kerry Segrave.

Author/creator	Segrave, Kerry, 1944-
Format	Book
Publication Info	Jefferson, N.C. : McFarland, ©2004.
Description	v, 244 pages : illustrations ; 23 cm
Supplemental Content	Table of contents
Subjects	Product placement in mass media--United States. --History. Motion pictures in advertising--United States. --History.

Contents	Motion pictures as business boosters -- The talkies arrive, commercially speaking -- War on free shows, stars sell cars, business finds its voice -- Everything follows the film -- Television ads condition filmgoers to accept commercials -- Ad trailers make a big push -- Ad trailers in the modern era -- Hollywood the ad-product placement in the modern era.
Bibliography note	Includes bibliographical references (p. 223-233) and index.
LCCN	2004008626
ISBN	0786419040 (softcover : alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF6146.P78 S44 2004	✔ Available	Place Hold

Product placement in Hollywood films : a history / Kerry Segrave.

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