Tools

LEADER 02180cam 22004454a 4500

001 ocm52121409;

003 OCoLC;

005 20141212175602.0;

008 030421s2003 maua b 001 0 eng ;

010 a| 2003009333;

020 a| 1591391369 (alk. paper);

035 a| (Sirsi) o52121409;

035 a| (OCoLC)52121409;

040 a| DLCc| DLCd| EREd| UtOrBLW;

042 a| pcc;

043 a| n-us---;

049 a| EREE;

050 00 a| HD9696.63.U64b| I588 2003;

082 00 a| 338.7/613320242| 21;

100 1 a| Taylor, Suzanne E.=| ^A582072;

245 10 a| In$ide Intuit :b| how the makers of Quicken beat Microsoft and revolutionized an entire industry /c| Suzanne E. Taylor and Kathrine K. Schroeder.;

246 3 a| Inside Intuit;

300 a| xviii, 318 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 301-308) and index.;

505 0 a| California dreamin -- Selecting the starting team -- Of dollars and doubters -- Survival 101 -- Under-promise, over-deliver -- A customer evangelist culture -- Crossing the chasm -- Crush Microsoft -- Simple is hard -- Playing in the big leagues -- Getting the puck on the ice -- A turbo-charged Intuit -- Coach Campbell -- Exit focus. enter Microsoft. again. -- One more bill -- Goodbye Godzilla -- Catching the wave -- No sacred cows -- New economy insanity -- Bringing on Bennett -- The Bennett basics.;

610 20 a| Intuit (Firm)x| History.=| ^A865120;

610 20 a| Microsoft Corporation.=| ^A382184;

630 00 a| Quicken (Computer file)=| ^A582073;

650 0 a| Computer software industryz| United States.=| ^A164713;

650 0 a| Competitionz| United States.=| ^A113889;

700 1 a| Schroeder, Kathy.=| ^A582074;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/ecip042/2003009333.html;

994 a| X0b| ERE;

596 a| 1;

998 a| 969640;

999 a| HD9696.63.U64 I588 2003w| LCc| 1i| 30372012584626d| 5/6/2009e| 8/31/2005f| 3/19/2009g| 1l| JGESm| JOYNERn| 1p| $25.16q| 1r| Ys| Yt| JGESBKu| 9/7/2004x| BOOKz| JSTACKSo| .STAFF. 0;

In$ide Intuit : how the makers of Quicken beat Microsoft and revolutionized an entire industry / Suzanne E. Taylor and Kathrine K. Schroeder.

Author/creator	Taylor, Suzanne E.
Other author	Schroeder, Kathy.
Format	Book
Publication Info	Boston, Mass. : Harvard Business School Press, ©2003.
Description	xviii, 318 pages : illustrations ; 24 cm
Supplemental Content	Table of contents
Subjects	Intuit (Firm)--History. Microsoft Corporation. Quicken (Computer file) Computer software industry--United States. Competition--United States.

Variant title	Inside Intuit
Contents	California dreamin -- Selecting the starting team -- Of dollars and doubters -- Survival 101 -- Under-promise, over-deliver -- A customer evangelist culture -- Crossing the chasm -- Crush Microsoft -- Simple is hard -- Playing in the big leagues -- Getting the puck on the ice -- A turbo-charged Intuit -- Coach Campbell -- Exit focus. enter Microsoft. again. -- One more bill -- Goodbye Godzilla -- Catching the wave -- No sacred cows -- New economy insanity -- Bringing on Bennett -- The Bennett basics.
Bibliography note	Includes bibliographical references (p. 301-308) and index.
LCCN	2003009333
ISBN	1591391369 (alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HD9696.63.U64 I588 2003	✔ Available	Place Hold

In$ide Intuit : how the makers of Quicken beat Microsoft and revolutionized an entire industry / Suzanne E. Taylor and Kathrine K. Schroeder.

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