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001 ocm55511424;

003 OCoLC;

005 20141212180458.0;

008 040521s2004 enka b 001 0 eng ;

010 a| 2004012206;

015 a| GBA4-X6467;

020 a| 0195168720 (hardcover : alk. paper);

035 a| (Sirsi) o55511424;

035 a| (OCoLC)55511424;

042 a| pcc;

049 a| EREE;

050 00 a| HD69.B7b| R58 2004;

082 00 a| 658.8/272| 22;

100 1 a| Rivkin, Steve,d| 1947-=| ^A368439;

245 14 a| The making of a name :b| the inside story of the brands we buy /c| Steve Rivkin and Fraser Sutherland.;

300 a| x, 275 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 230-246) and index.;

650 0 a| Brand name products.=| ^A83735;

700 1 a| Sutherland, Fraser.=| ^A586564;

994 a| X0b| ERE;

910 a| PromptCat;

980 a| 2004-11-10b| 26d| 0e| 21.84f| 485569;

596 a| 1;

998 a| 978625;

999 a| HD69.B7 R58 2004w| LCc| 1i| 30372012632367d| 5/6/2009e| 6/8/2005f| 1/23/2009g| 1l| JGESm| JOYNERn| 1p| $21.84r| Ys| Yt| JGESBKu| 11/17/2004x| BOOKz| JSTACKSo| .STAFF. 0;

The making of a name : the inside story of the brands we buy / Steve Rivkin and Fraser Sutherland.

Author/creator	Rivkin, Steve, 1947-
Other author	Sutherland, Fraser.
Format	Book
Publication Info	Oxford ; New York : Oxford University Press, ©2004.
Description	x, 275 pages : illustrations ; 24 cm
Subjects	Brand name products.

Bibliography note	Includes bibliographical references (p. 230-246) and index.
LCCN	2004012206
ISBN	0195168720 (hardcover : alk. paper)

The making of a name : the inside story of the brands we buy / Steve Rivkin and Fraser Sutherland.

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