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LEADER 01954nam 22004334a 4500

001 ocm53932640;

003 OCoLC;

005 20141212180540.0;

008 031215s2004 nyu bf 001 0 eng ;

010 a| 2003027319;

015 a| GBA4-Z2273;

020 a| 0789021129 (hard cover : alk. paper);

020 a| 078906006X (soft cover : alk. paper);

035 a| (Sirsi) o53932640;

035 a| (OCoLC)53932640;

042 a| pcc;

049 a| ERER;

050 00 a| HF5415.2b| .D49 2004;

082 00 a| 658.8/32| 22;

100 1 a| Diamond, Wendy,d| 1953-=| ^A587053;

245 10 a| Marketing information :b| a strategic guide for business and finance libraries /c| Wendy Diamond, Michael R. Oppenheim.;

300 a| xxvi, 342 pages ;c| 23 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004.;

504 a| Includes bibliographical references and index.;

505 0 a| Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics.;

650 0 a| Marketing researchv| Handbooks, manuals, etc.=| ^A1167405;

650 0 a| Strategic planningv| Handbooks, manuals, etc.=| ^A1019371;

700 1 a| Oppenheim, Michael R.=| ^A587054;

730 0 a| Journal of business & finance librarianship.?| UNAUTHORIZED;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/ecip0412/2003027319.html;

994 a| X0b| ERE;

596 a| 1;

998 a| 979702;

999 a| HF5415.2 .D49 2004w| LCc| 1i| 30372012611775d| 1/13/2005f| 7/27/2022g| 3l| JRESm| JOYNERp| $49.95r| Ys| Yt| JRESBKu| 11/29/2004x| BOOKz| JREFCOLLo| .STAFF. 0;

Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael R. Oppenheim.

Author/creator	Diamond, Wendy, 1953-
Other author	Oppenheim, Michael R.
Format	Book
Publication Info	Binghamton, NY : Haworth Information Press, ©2004.
Description	xxvi, 342 pages ; 23 cm
Supplemental Content	Table of contents
Subjects	Marketing research--Handbooks, manuals, etc. Strategic planning--Handbooks, manuals, etc.

Contents	Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics.
General note	Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004.
Bibliography note	Includes bibliographical references and index.
Other title	Journal of business & finance librarianship.
LCCN	2003027319
ISBN	0789021129 (hard cover : alk. paper)
ISBN	078906006X (soft cover : alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	Reference Stacks	HF5415.2 .D49 2004	✔ Available

Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael R. Oppenheim.

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