Kellogg on China : strategies for success / edited by Anuradha Dayal-Gulati and Angela Y. Lee.

Other author Dayal-Gulati, Anuradha.
Other author Lee, Angela Y.
Other author Kellogg School of Management.
Format Book
Publication InfoEvanston, Ill. : Northwestern University Press, 2004.
Descriptionxxv, 254 pages : illustrations ; 23 cm
Subjects
Business enterprises, Foreign--China.
China--Foreign economic relations.

Contents China's global integration and the impact of WTO accession / Anuradha Dayal Gulati and Thomas Rumbaugh -- The changing nature of China's economic zones / Rodrigo Cejas Goyanes ... [et al.] -- Chinese trading companies / Karthik Krishnan ... [et al.] -- Franchising as an expansion strategy in China / Ichiro Enomoto ... [et al.] -- Overcoming the leadership gap / Anthony Chen, Alyson Gampel, and Milan Sevak -- Combating piracy through guanxi / Daniel Beck ... [et al.] -- Sports marketing in China / Colby Maher, Brady Countryman, and Jessica Yang -- Taking global brands to local success / Tracy Eckert ... [et al.] -- The challenge of winning local clients for multinational advertising agencies / Kristen Mitchell, Scott Rupp, and James Steckart -- Delivering on the dream / Christopher Butler ... [et al.] -- China coping with SARS / Angela Y. Lee.
Bibliography noteIncludes bibliographical references and index.
LCCN 2004011800
ISBN0810122251 (trade paper : alk. paper)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF1604 .K45 2004 ✔ Available Place Hold