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LEADER 01592cam 22004094a 4500

001 ocm53469612;

003 OCoLC;

005 20141212181042.0;

008 031114s2004 enka b 001 0 eng ;

010 a| 2003067249;

020 a| 0470844248 (hc : alk. paper);

035 a| (Sirsi) o53469612;

035 a| (OCoLC)53469612;

040 a| DLCc| DLCd| UtOrBLW;

042 a| pcc;

049 a| EREE;

050 00 a| HF5415.2b| .S558 2004;

082 00 a| 658.8/32| 22;

100 1 a| Smith, D. V. L.q| (David Van Lloyd)=| ^A589547;

245 14 a| The art & science of interpreting market research evidence /c| D.V.L. Smith and J.H. Fletcher.;

246 3 a| Art and science of interpreting market research evidence;

300 a| x, 236 pages :b| illustrations ;c| 26 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. [225]-228) and index.;

650 0 a| Marketing research.=| ^A17167;

650 0 a| Qualitative research.=| ^A459026;

650 0 a| Statistics.=| ^A1380;

700 1 a| Fletcher, J. H.=| ^A589548;

856 42 3| Publisher descriptionu| http://www.loc.gov/catdir/description/wiley042/2003067249.html;

856 42 3| Contributor biographical informationu| http://www.loc.gov/catdir/bios/wiley047/2003067249.html;

994 a| X0b| ERE;

596 a| 1;

998 a| 984579;

999 a| HF5415.2 .S558 2004w| LCc| 1i| 30372013293813d| 5/6/2009f| 3/27/2009g| 1l| JGESm| JOYNERp| $33.60r| Ys| Yt| JGESBKu| 1/12/2005x| BOOKz| JSTACKSo| .STAFF. 0;

The art & science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher.

Author/creator	Smith, D. V. L.
Other author	Fletcher, J. H.
Format	Book
Publication Info	Chichester, West Sussex, Eng. ; New York : Wiley, ©2004.
Description	x, 236 pages : illustrations ; 26 cm
Supplemental Content	Publisher description
Supplemental Content	Contributor biographical information
Subjects	Marketing research. Qualitative research. Statistics.

Variant title	Art and science of interpreting market research evidence
Bibliography note	Includes bibliographical references (p. [225]-228) and index.
LCCN	2003067249
ISBN	0470844248 (hc : alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.2 .S558 2004	✔ Available	Place Hold

The art & science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher.

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