Handbook of market segmentation : strategic targeting for business and technology firms / Art Weinstein.

Author/creator Weinstein, Art
Other author Weinstein, Art
Format Book
Edition3rd ed.
Publication InfoNew York : Haworth Press, ©2004.
Descriptionxviii, 241 pages : illustrations ; 23 cm.
Supplemental ContentTable of contents
Subjects

SeriesHaworth series in segmented, targeted, and customized marketing
Haworth series in segmented, targeted, and customized marketing. ^A589606
General noteRev. ed. of: Market segmentation. Rev. ed. c1994.
Bibliography noteIncludes bibliographical references p. (225-232) and index.
LCCN 2003023392
ISBN0789021560 (alk. paper)
ISBN0789021579 (soft : alk. paper)
Stock number1234778 QBI

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.127 .W45 2004 ✔ Available Place Hold