Handbook of market segmentation : strategic targeting for business and technology firms / Art Weinstein.
| Author/creator | Weinstein, Art |
| Other author | Weinstein, Art |
| Format | Book |
| Edition | 3rd ed. |
| Publication Info | New York : Haworth Press, ©2004. |
| Description | xviii, 241 pages : illustrations ; 23 cm. |
| Supplemental Content | Table of contents |
| Subjects |
| Series | Haworth series in segmented, targeted, and customized marketing Haworth series in segmented, targeted, and customized marketing. ^A589606 |
| General note | Rev. ed. of: Market segmentation. Rev. ed. c1994. |
| Bibliography note | Includes bibliographical references p. (225-232) and index. |
| LCCN | 2003023392 |
| ISBN | 0789021560 (alk. paper) |
| ISBN | 0789021579 (soft : alk. paper) |
| Stock number | 1234778 QBI |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.127 .W45 2004 | ✔ Available | Place Hold |