Simply better : winning and keeping customers by delivering what matters most / Patrick Barwise, Sean Meehan.
| Author/creator | Barwise, Patrick |
| Other author | Meehan, Seán. |
| Format | Book |
| Publication Info | Boston : Harvard Business School Press, ©2004. |
| Description | xiv, 216 pages : illustrations ; 25 cm |
| Supplemental Content | Table of contents |
| Subjects |
| Contents | Differentiation that matters -- How customers really see your brand -- Identifying generic category benefits -- Challenges of innovating to drive the market -- Caution: inside-the-box advertising doesn't work -- Customer-focused mind-set -- How to be simple better. |
| Bibliography note | Includes bibliographical references (p. 197-208) and index. |
| LCCN | 2003025723 |
| ISBN | 0875843980 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.335 .B37 2004 | ✔ Available | Place Hold |