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LEADER 01577pam 22003974a 4500

001 ocm55990213;

003 OCoLC;

005 20141212181509.0;

008 040713s2005 caua b 001 0 eng ;

010 a| 2004016438;

020 a| 1412905710 (pbk.);

035 a| (Sirsi) o55990213;

035 a| (OCoLC)55990213;

040 a| DLCc| DLCd| EREd| UtOrBLW;

042 a| pcc;

049 a| EREE;

050 00 a| HF5415.2b| .M393 2005;

082 00 a| 658.8/182| 22;

100 1 a| Mentzer, John T.=| ^A312355;

245 10 a| Sales forecasting management :b| a demand management approach /c| John T. Mentzer, Mark A. Moon.;

250 a| 2nd ed.;

300 a| xv, 347 pages :b| illustrations ;c| 23 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 331-335) and index.;

505 0 a| Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems.;

650 0 a| Sales forecastingx| Management.=| ^A26396;

650 0 a| Marketing researchx| Management.=| ^A17167;

700 1 a| Moon, Mark A.,d| 1955-=| ^A592667;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/ecip0420/2004016438.html;

994 a| C0b| ERE;

596 a| 1;

998 a| 989332;

999 a| HF5415.2 .M393 2005w| LCc| 1i| 30372012739543d| 5/6/2009e| 10/25/2007f| 3/27/2009g| 1l| JGESm| JOYNERn| 2p| $47.45r| Ys| Yt| JGESBKu| 2/24/2005x| BOOKz| JSTACKSo| .STAFF. 0;

Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon.

Author/creator	Mentzer, John T.
Other author	Moon, Mark A., 1955-
Format	Book
Edition	2nd ed.
Publication Info	Thousand Oaks, Calif. : Sage Publications, ©2005.
Description	xv, 347 pages : illustrations ; 23 cm
Supplemental Content	Table of contents
Subjects	Sales forecasting--Management. Marketing research--Management.

Contents	Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems.
Bibliography note	Includes bibliographical references (p. 331-335) and index.
LCCN	2004016438
ISBN	1412905710 (pbk.)

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Joyner	General Stacks	HF5415.2 .M393 2005	✔ Available	Place Hold

Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon.

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