/LC.GIF&client=easterncarolinaedu)
Why not? : how to use everyday ingenuity to solve problems big and small / Barry Nalebuff and Ian Ayres.
| Author/creator | Nalebuff, Barry, 1958- |
| Other author | Ayres, Ian. |
| Format | Book |
| Publication Info | Boston : Harvard Business School Press, ©2003. |
| Description | xv, 238 pages : illustrations ; 24 cm |
| Supplemental Content | Table of contents |
| Subjects |
| Contents | The way things never were -- Good ideas and how to generate them -- Problems in search of solutions -- What would Croesus do? Taking the perspective of an unconstrained consumer -- Why don't you feel my pain? Internalizing the external effects of decision making -- Solutions in search of problems -- Where else would it work? Looking for idea arbitrage opportunities -- Would flipping it work? Trying things the other way around -- Problem solving with a purpose -- Principled problem solving: a guide to thinking inside the box -- The case for honest tea -- Reinventing regulation -- Implementing why-not. |
| Bibliography note | Includes bibliographical references. |
| LCCN | 2003010767 |
| ISBN | 1591391539 (alk. paper) |