/LC.GIF&client=easterncarolinaedu)
The managers guide to distribution channels / Linda Gorchels, Edward J. Marien, Chuck West.
| Author/creator | Gorchels, Linda |
| Other author | West, Chuck. |
| Other author | Marien, Edward J. |
| Format | Book |
| Publication Info | New York : McGraw-Hill, ©2004. |
| Description | xii, 225 pages : illustrations ; 24 cm |
| Supplemental Content | Contributor biographical information |
| Supplemental Content | Publisher description |
| Supplemental Content | Table of contents |
| Subjects |
| Contents | Understanding distribution -- Forces shaping channel strategy -- Supply chain management -- Legal issues and the reseller contract -- Clarifying requirements -- Channel design -- International channel design -- Selecting suitable channel partners -- Understanding the distributors world -- Establishing mutual performance expectations -- Improving channel effectiveness -- Monitoring performance and adjusting plans. |
| LCCN | 2003026032 |
| ISBN | 0071428682 (hardcover : alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.129 .G67 2004 | ✔ Available | Place Hold |