Tools

LEADER 02310cam 2200421 a 4500

001 ocm56387249;

003 OCoLC;

005 20141212181807.0;

008 040826s2005 njua b 001 0 eng ;

010 a| 2004020375;

020 a| 0471476110 (cloth);

035 a| (Sirsi) o56387249;

035 a| (OCoLC)56387249;

040 a| DLCc| DLCd| EREd| UtOrBLW;

042 a| pcc;

049 a| EREE;

050 00 a| HD60b| .K67 2005;

082 00 a| 658.4/082| 22;

100 1 a| Kotler, Philip.=| ^A544422;

245 10 a| Corporate social responsibility :b| doing the most good for your company and your cause /c| Philip Kotler and Nancy Lee.;

300 a| x, 307 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Published simultaneously in Canada.;

504 a| Includes bibliographical references (p. 277-295) and index.;

505 0 a| The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.;

650 0 a| Social responsibility of business.=| ^A285320;

650 0 a| Social marketing.=| ^A238870;

650 0 a| Corporationsx| Charitable contributions.=| ^A33560;

650 0 a| Corporate image.=| ^A155789;

700 1 a| Lee, Nancy,d| 1932-=| ^A594511;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/ecip0422/2004020375.html;

994 a| C0b| ERE;

596 a| 1;

998 a| 992212;

999 a| HD60 .K67 2005w| LCc| 1i| 30372012759004d| 5/6/2009e| 2/25/2009f| 7/31/2008g| 1l| JGESm| JOYNERn| 2p| $25.16q| 1r| Ys| Yt| JGESBKu| 3/24/2005x| BOOKz| JSTACKSo| .STAFF. 0;

Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee.

Author/creator	Kotler, Philip
Other author	Lee, Nancy, 1932-
Format	Book
Publication Info	Hoboken, N.J. : Wiley, ©2005.
Description	x, 307 pages : illustrations ; 24 cm
Supplemental Content	Table of contents
Subjects	Social responsibility of business. Social marketing. Corporations--Charitable contributions. Corporate image.

Contents	The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.
General note	Published simultaneously in Canada.
Bibliography note	Includes bibliographical references (p. 277-295) and index.
LCCN	2004020375
ISBN	0471476110 (cloth)

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Joyner	General Stacks	HD60 .K67 2005	✔ Available	Place Hold

Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee.

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