Tools

LEADER 02613pam 22004694a 4500

001 ocm52520394;

003 OCoLC;

005 20141212181808.0;

008 030620s2004 caua b s001 0 eng ;

010 a| 2003014270;

020 a| 0520223721 (cloth : alk. paper);

020 a| 0520235908 (pbk. : alk. paper);

035 a| (Sirsi) o52520394;

035 a| (OCoLC)52520394;

040 a| DLCc| DLCd| EREd| UtOrBLW;

042 a| pcc;

043 a| n-us---;

049 a| EREE;

050 00 a| HF6146.R3b| N48 2004;

082 00 a| 659.14/2/0973090432| 21;

090 a| HF6146.R3b| N48 2004;

100 1 a| Newman, Kathy M.q| (Kathy Michelle),d| 1966-=| ^A597594;

245 10 a| Radio active :b| advertising and consumer activism, 1935-1947 /c| Kathy M. Newman.;

300 a| xiii, 237 pages :b| 1 illustration ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 233-227) and index.;

505 0 a| Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and consumer time -- The consumer revolt of "Mr. Average Man": the CIO boycott of Philco -- Radio and Boake Carter -- Washboard weepers: women writers, women listeners and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.;

650 0 a| Radio advertisingz| United Statesx| History.=| ^A127220;

650 0 a| Consumer behaviorz| United Statesx| History.=| ^A262351;

650 0 a| Boycottsz| United Statesx| History.=| ^A150343;

650 0 a| Consumer protectionz| United Statesx| History.=| ^A25301;

856 42 3| Contributor biographical informationu| http://www.loc.gov/catdir/bios/ucal052/2003014270.html;

856 42 3| Publisher descriptionu| http://www.loc.gov/catdir/description/ucal042/2003014270.html;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/ecip045/2003014270.html;

994 a| X0b| ERE;

590 a| Little-344715--305131050715V;

596 a| 1 2;

998 a| 992230;

999 a| HF6146.R3 N48 2004w| LCc| 1i| 30372012731185d| 5/6/2009f| 1/30/2009g| 1l| JGESm| JOYNERp| $20.85r| Ys| Yt| JGESBKu| 3/24/2005x| BOOKz| JSTACKSo| .STAFF. 0;

Radio active : advertising and consumer activism, 1935-1947 / Kathy M. Newman.

Author/creator	Newman, Kathy M., 1966-
Format	Book
Publication Info	Berkeley : University of California Press, ©2004.
Description	xiii, 237 pages : 1 illustration ; 24 cm
Supplemental Content	Contributor biographical information
Supplemental Content	Publisher description
Supplemental Content	Table of contents
Subjects	Radio advertising--United States. --History. Consumer behavior--United States. --History. Boycotts--United States. --History. Consumer protection--United States. --History.

Contents	Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and consumer time -- The consumer revolt of "Mr. Average Man": the CIO boycott of Philco -- Radio and Boake Carter -- Washboard weepers: women writers, women listeners and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the post-war consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.
Local note	Little-344715--305131050715V
Bibliography note	Includes bibliographical references (p. 233-227) and index.
LCCN	2003014270
ISBN	0520223721 (cloth : alk. paper)
ISBN	0520235908 (pbk. : alk. paper)

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF6146.R3 N48 2004	✔ Available	Place Hold

Radio active : advertising and consumer activism, 1935-1947 / Kathy M. Newman.

Click here for more information about this title

Availability