Tools

LEADER 02423cam 22004334a 4500

001 ocm53896596;

003 OCoLC;

005 20141212181808.0;

008 031209s2004 inua 001 0 eng ;

010 a| 2003026693;

020 a| 0471470643 (paper/website);

035 a| (Sirsi) o53896596;

035 a| (OCoLC)53896596;

042 a| pcc;

049 a| EREE;

050 00 a| HF5415.125b| .B47 2004;

082 00 a| 658.8/022| 22;

100 1 a| Berry, Michael J. A.=| ^A520311;

245 10 a| Data mining techniques :b| for marketing, sales, and customer relationship management /c| Michael J.A. Berry, Gordon S. Linoff.;

250 a| 2nd ed.;

300 a| xxv, 643 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Includes index.;

505 0 a| Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.;

650 0 a| Data mining.=| ^A408868;

650 0 a| Marketingx| Data processing.=| ^A21432;

650 0 a| Businessx| Data processing.=| ^A15966;

700 1 a| Linoff, Gordon.=| ^A520312;

856 42 3| Contributor biographical informationu| http://www.loc.gov/catdir/bios/wiley047/2003026693.html;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/ecip0412/2003026693.html;

856 42 3| Publisher descriptionu| http://www.loc.gov/catdir/description/wiley041/2003026693.html;

994 a| C0b| ERE;

596 a| 1;

998 a| 992232;

999 a| HF5415.125 .B47 2004w| LCc| 1i| 30372012759012d| 11/30/2009e| 11/18/2009f| 3/27/2009g| 1l| JGESm| JOYNERn| 1p| $47.50q| 2r| Ys| Yt| JGESBKu| 3/24/2005x| BOOKz| JSTACKSo| .STAFF. 0;

Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon S. Linoff.

Author/creator	Berry, Michael J. A.
Other author	Linoff, Gordon.
Format	Book
Edition	2nd ed.
Publication Info	Indianapolis, Ind. : Wiley Pub., ©2004.
Description	xxv, 643 pages : illustrations ; 24 cm
Supplemental Content	Contributor biographical information
Supplemental Content	Table of contents
Supplemental Content	Publisher description
Subjects	Data mining. Marketing--Data processing. Business--Data processing.

Contents	Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.
General note	Includes index.
LCCN	2003026693
ISBN	0471470643 (paper/website)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.125 .B47 2004	✔ Available	Place Hold

Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon S. Linoff.

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