Managing a company in an activist world : the leadership challenge of corporate citizenship / Edmund M. Burke.

Author/creator Burke, Edmund M.
Format Book
Publication InfoWestport, Conn. : Praeger, 2005.
Descriptionxi, 190 pages ; 25 cm
Supplemental ContentTable of contents
Subjects

Contents With apologies to James Carvelle-- : "it's the behavior, stupid" -- The case for change -- The faces of activism -- Step one : you start with a vision--a social vision -- Step two : abandon the command and control style of managing external affairs -- Step three : use the CACDIC strategy -- Step four : who are our external stakeholders and what do they value? -- Step five : what are the characteristics of our relationships? -- Preparing managers for the new, new thing -- The stakeholder relations plan -- The site community strategy : a responsibility of the facility manager -- The site community strategy, continued -- The societal strategy--the CEO's reponsibility.
Bibliography noteIncludes bibliographical references (p. [173]-182) and indexes.
LCCN 2004022588
ISBN0275983900 (alk. paper)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HD60 .B858 2005 ✔ Available Place Hold