Qualitative research in marketing / by Danny N. Bellenger, Kenneth L. Bernhardt, Jac L. Goldstucker.
| Author/creator | Bellenger, Danny N., 1946- |
| Other author | Bernhardt, Kenneth L., 1944- |
| Other author | Goldstucker, Jac L. |
| Format | Book |
| Publication Info | Chicago : American Marketing Association, ©1976. |
| Description | x, 76 pages ; 23 cm. |
| Subjects |
| Series | American Marketing Association monograph series ; 3 American Marketing Association monograph series ; 3. UNAUTHORIZED |
| Bibliography note | Bibliography: p. 70-76. |
| LCCN | 76003765 |
| ISBN | 0877570701 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.2 .B455 | ✔ Available | Place Hold |