The uses of institutional culture : strengthening identification and building brand equity in higher education / J. Douglas Toma, Greg Dubrow, and Matthew Hartley.

Author/creator Toma, J. Douglas
Other author Dubrow, Greg.
Other author Hartley, Matthew, 1964-
Format Book
Publication InfoHoboken, NJ : Wiley Periodicals, Inc. ; San Francisco : Jossey-Bass, ©2005.
Descriptionxiii, 105 pages ; 23 cm.
Subjects
Universities and colleges--Public relations. --United States.
Education, Higher--Marketing.
Education, Higher--Aims and objectives.
College publicity--United States.
Universities and colleges--United States. --Administration.
Education, Higher--Planning.

Portion of title Strengthening identification and building brand equity in higher education
SeriesASHE-ERIC higher education report ; v. 31, no. 2
ASHE-ERIC higher education report ; v. 31, no. 2. ^A465530
Contents Identification, equity, and culture -- Using culture to strengthen institutional identification -- Using culture to build brand equity -- Understanding institutional culture -- Institutional culture in substance and form -- Using institutional culture to strengthen institutional identification and build brand equity.
Bibliography noteIncludes bibliographical references (p. 79-96) and indexes.
ISBN0787981249 (pbk.)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks LB2342.8 .T65 2005 ✔ Available Place Hold