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Cover image for Advertising measurement and decision making

Advertising measurement and decision making

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Joyner - General Stacks HF5823 .R655 ✔ Available
Cover image for Experiments on the value of information in simulated marketing environments

Experiments on the value of information in simulated marketing environments

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Joyner - General Stacks HF5415.1 .G68 ✔ Available
Cover image for Promotional decision making: practice and theory

Promotional decision making: practice and theory

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Joyner - General Stacks HF5415.3 .R6 ✔ Available