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Cover image for Intermedia Substitutability and Market Demand by National Advertisers

Intermedia Substitutability and Market Demand by National Advertisers

by Silk, Alvin J.
2001
Format: Electronic

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Cover image for Scale and Scope Economies in the Global Advertising and Marketing Services Business

Scale and Scope Economies in the Global Advertising and Marketing Services Business

by Silk, Alvin J.
2003
Format: Electronic

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Cover image for Scale and Scope Effects on Advertising Agency Costs

Scale and Scope Effects on Advertising Agency Costs

by Silk, Alvin J.
1990
Format: Electronic

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Cover image for Behavioral and management science in marketing

Behavioral and management science in marketing

1978
Format: Book

Joyner Library - General Stacks

Call Number: HF5415 .B424

Cover image for Costs, Institutional Mobility Barriers, and Market Structure

Costs, Institutional Mobility Barriers, and Market Structure

by Silk, Alvin J.
1994
Format: Electronic

Location
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