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How to make your advertising twice as effective at half the cost
| Location | Call # | Status |
|---|---|---|
| Joyner - General Stacks | HF5823 .L53 1986 | ✔ Available |
Measuring the effectiveness of consumer advertising
| Location | Call # | Status |
|---|---|---|
| Joyner - General Stacks | HF5823 .F7X | ✔ Available |
Twelfth survey of advertising expenditures around the world
| Location | Call # | Status |
|---|---|---|
| Joyner - General Stacks | HF5823 .S73X | ✔ Available |
How much to spend for advertising?
| Location | Call # | Status |
|---|---|---|
| Joyner - General Stacks | HF5823 .M1315 | ✔ Available |
The advertiser's handbook for budget determination
| Location | Call # | Status |
|---|---|---|
| Joyner - General Stacks | HF5826.5.B75 1988 | ✔ Available |
Media market guide
| Location | Call # | Status |
|---|---|---|
| Joyner - General Stacks | HF5826.5 .M42 2004 SUMMER | ✔ Available |
Sunk costs and market structure
| Location | Call # | Status |
|---|---|---|
| Joyner - General Stacks | HD2326.S88 1991 | ✔ Available |
Making creativity accountable
| Location | Call # | Status |
|---|---|---|
| Joyner - General Stacks | HF6146.T42 H336 1991 | ✔ Available |