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Cover image for A game theory model of celebrity endorsements

A game theory model of celebrity endorsements

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Cover image for A multivariate regression analysis of the responses of competing brands to advertising

A multivariate regression analysis of the responses of competing brands to advertising

Joyner Library - General Stacks
Call Number: HF5823 .B316X
Cover image for Dynamic models of advertising competition

Dynamic models of advertising competition

Joyner Library - General Stacks
Call Number: HF5821.E75 1991
Cover image for Quantitative theories in advertising

Quantitative theories in advertising

Joyner Library - General Stacks
Call Number: HF5827 .R34
Cover image for Advertising planning; mathematical models in advertising media planning

Advertising planning; mathematical models in advertising media planning

Joyner Library - General Stacks
Call Number: HF5827 .G46
Cover image for Advertising and economic behaviour

Advertising and economic behaviour

  • 1975
  • Format: Book
Joyner Library - General Stacks
Call Number: HF5821 .A27X
Cover image for Price competition and advertising signals

Price competition and advertising signals

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Cover image for Advertising media models

Advertising media models

Joyner Library - General Stacks
Call Number: HF5826.5 .R87 1986
Cover image for A theory of broadcast media concentration and commercial advertising

A theory of broadcast media concentration and commercial advertising

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Cover image for Sunk costs and market structure

Sunk costs and market structure

Joyner Library - General Stacks
Call Number: HD2326.S88 1991